The 2 R’s of Business: Why You NEED them!

Business structure

What if I told you Behind The Screens is built on only TWO things?

It’s true. 

All multiple-six figures of this entire business is built on referrals and retention

⁠⁠If you’re a service provider that’s looking to scale past those $5k months, let me tell you a little secret – when you stop chasing potential clients and start focusing on the clients you already have and treating them RIGHT, that’s when you’ll see steady, sustainable growth.⁠⁠

Wait….that’s it?

It really does come down to that.

All I care about is treating my people, the clients who have already invested their time and money in me, right and doing right by them and their businesses.⁠⁠


business retention

First, is integrity. As an integrator and business manager, my clients’ businesses are MY business. I’m invested.⁠⁠

Second, I’m obsessed with my clients so pouring my energy into their success isn’t hard.⁠⁠

Third, when you treat your people right they will stick around AND happily refer you.

The Importance of Client Experience 

⁠⁠One of the first things I look at when working with new clients is the client experience because it is one of the most, if not THE MOST, important systems to have in your business. From beginning to end, baby. No stone left unturned.⁠⁠

  • Discovery call/application process⁠⁠
  • Onboarding⁠⁠
  • Daily/weekly communication⁠⁠
  • Deliverables and providing excellence⁠⁠
  • Surprise and delight (birthdays, anniversaries, milestone celebrations, etc.)⁠⁠

Customer Service Matters

The way you communicate matters. Timeliness matters. Honoring your commitment matters. Establishing a rock solid working relationship matters.⁠⁠

Even as you scale, weave these expectations into your business culture and hold your team accountable to them. Grow with integrity.⁠⁠

The key to growth isn’t just new clients. If you get a new client today and lose a client tomorrow, you’re back where you started from. Growth comes from attaining new clients while retaining old clients and keeping them ALL happy and satisfied.⁠⁠

If you are looking for help with retention and want to increase your referrals, let us help! Get in touch and let’s figure out how we can best serve you. We can’t wait to hear from you!